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This can be done through various image optimization tools and plug-ins. Therefore, images have to be optimized before they are published on a website and reduced to the preferable size. Even a delay in page loading of less than 1 second can result in a drop in sales, fewer page views, and unhappy website visitors. So, even if you have good content, if you are using non-optimized images, your SEO will suffer and the site will then automatically get a lower position in website rankings.īefore posting images on a website, always pay attention to three important factors: the physical size of the image (height and width), the image format (JPEG, PNG, WEBP, AVIF or other formats), and the image size in kilobytes. Images on a website increase visitor engagement, and if you use non-optimized images, they will significantly slow down your site.
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In most cases, it even helps save and reduce data usage on mobile data plans, and so on. The most popular ways to do image optimization include resizing, caching, or compressing the image. Smaller images load faster and therefore they improve the user’s experience. When a web page opens, it loads all of its elements, such as text, images, links, or videos, for the user to see. Image optimization refers to reducing the size of images with little or no loss of quality on a web page. The majority of the website’s data is usually comprised of images and image optimization is used to make the pages lighter in size, use fewer network resources, and improve the loading time of a webpage.